LinkedIn Ads
B2B lead generation through precision targeting on the platform where decision-makers live.
The B2B lead generation platform.
LinkedIn targets by job title, company size, industry, seniority, and skills. For B2B, it’s often the highest-quality lead source available.
The challenge: CPCs are 3-5x higher than other platforms. Every click needs to count and your funnel needs to be airtight.
Strategies
Sponsored Content
Feed ads with thought leadership, case studies, and direct-response offers matched to audience segments and funnel stages.
Message ads (InMail)
Direct messages for high-value offers — events, executive content, free audits. Copy that gets opened and generates responses, not spam.
Account-based marketing (ABM)
Target account lists with ads to decision-makers. Coordinated with sales outreach for maximum impact.
Lead gen forms vs. landing pages
I test both approaches and optimize on cost-per-qualified-lead, not just cost-per-lead.
The full picture
LinkedIn campaigns coordinated with organic content, sales outreach, and email nurturing. The goal is pipeline — not leads that go nowhere.
Typical results
CPL 30-50% below industry benchmarks within 60 days. Higher lead-to-opportunity conversion because targeting is precise and messaging matches intent.