Meta Ads
Facebook and Instagram advertising for brand awareness, DTC sales, and lead generation. AI-powered and manual strategies.
3 billion users. Your customers are here.
Meta’s advertising platform remains the most sophisticated targeting and optimization engine available. Despite privacy changes, it delivers exceptional results when managed by someone who understands the current reality.
I manage Meta campaigns for DTC brands, B2B companies, and services. My approach evolves with Advantage+ and the shift toward broad targeting with strong creative.
Campaign capabilities
Advantage+ Shopping
AI-powered e-commerce campaigns. Product catalogs, creative assets, exclusion rules. When configured correctly, these consistently outperform manual targeting.
Lead generation
Lead forms and conversion-optimized campaigns. Full funnels from awareness through conversion with retargeting at each stage.
Brand awareness & reach
Video-first brand campaigns with frequency management, brand lift measurement, and creative rotation.
Creative strategy
Creative is the new targeting. I develop frameworks — hooks, formats, angles — and test systematically. UGC, testimonials, product demos, founder stories.
Post-iOS 14 reality
Server-side tracking via Conversions API, broader audiences, enhanced creative testing, and multi-touch attribution for realistic contribution measurement.
Reporting
ROAS, CPA, CPM, frequency, hook rate, hold rate. Metrics that drive decisions, not vanity numbers.