YouTube Ads
Video advertising on the world’s second-largest search engine. Strategy, targeting, creative direction, and optimization.
YouTube isn’t just video. It’s a search engine.
Users actively search for solutions and consume content in your industry. Video ads reach them at exactly these moments with richer storytelling than any other platform.
I build YouTube strategies beyond basic pre-roll — from targeting and creative direction to bidding and measurement.
Ad formats
Skippable in-stream
Strong hooks (5 seconds before skip), clear CTAs. Custom intent audiences, affinity audiences, and remarketing for relevance.
Non-skippable & bumper ads
15-second and 6-second formats for brand awareness at scale. Coordinated with skippable ads — bumpers for frequency, skippable for depth.
Video discovery ads
Ads in YouTube search results and suggested videos. Ideal for educational content, product reviews, thought leadership.
Demand Gen campaigns
AI-powered multi-format across YouTube, Gmail, and Discover. Configured with proper creative and audience signals.
Creative direction
I direct strategy, not production. Script frameworks, hook formulas, optimal length, CTA placement, thumbnail strategy — briefs that make production teams deliver performance.
Measurement
View-through conversions, brand lift studies, search lift analysis, and cross-channel attribution for YouTube’s true pipeline contribution.