Growth Strategy
Data-driven growth through funnel optimization, experimentation, and unit economics. Systems that compound — not one-off campaigns that fade.
Growth isn’t a hack. It’s a system.
The “growth hacking” era is over. What works now is systematic: understand your unit economics, build repeatable acquisition channels, optimize every funnel stage, and run experiments that compound.
I’ve built growth systems for tech startups, sports platforms, and enterprise brands. The principles are the same — the execution separates winners from everyone else.
How I approach growth
Full-funnel analysis
Before touching anything, I map your entire funnel with real data. Where are users dropping off? What’s your true CAC? Most companies optimize the wrong part of the funnel because they’ve never mapped it properly.
Experimentation framework
Structured experiment programs — hypothesis, test, measure, iterate. Not random A/B tests, but a systematic approach. I typically run 8-12 experiments per month with clear documentation of learnings.
Product-led growth (PLG)
For SaaS and platform companies, I design PLG strategies that turn your product into your best acquisition channel. Self-serve onboarding, activation optimization, viral loops, and expansion revenue mechanics.
Unit economics & modeling
Growth without profitable unit economics is expensive failure. I build financial models connecting marketing spend to LTV, map payback periods, and identify channels that generate profitable growth.
Channel strategy
SEO, paid media, content, partnerships, community — I evaluate and prioritize channels based on your business model, competitive landscape, and resources. I’ll tell you which ones to bet on and which to ignore.
Results I’ve delivered
10x organic traffic growth for a sports analytics platform. 340% ROAS improvement for a global social media company. €2.1M first-year DTC revenue for a food brand going online. Systematic approaches applied with discipline.