E-Commerce
Build, launch, and scale your online store. Shopify Plus, DTC strategy, and conversion rate optimization.
E-commerce is simple. Profitable e-commerce is not.
Anyone can launch a Shopify store. Building one that acquires customers profitably, converts at above-industry rates, and scales without burning margin — that takes experience and systematic optimization.
I’ve built DTC businesses from zero to seven-figure revenue. I understand the full picture: unit economics, platform architecture, and the paid media ecosystem that drives it all.
What I deliver
Shopify Plus & platform strategy
Shopify Plus for scaling brands, standard Shopify for earlier stages, or headless commerce via Hydrogen for maximum performance. Architecture matched to your catalog, customization needs, and growth trajectory.
DTC strategy
Pricing, subscription models, retention mechanics, and the brand storytelling that makes DTC work. Owning your customer relationship, data, and margin.
Conversion rate optimization
Product pages, checkout flow, cart recovery, upsells, cross-sells. A/B testing and session recording analysis. Even 0.5% lift in conversion can mean hundreds of thousands in revenue.
Product page & catalog optimization
SEO-optimized descriptions, structured data for rich snippets, high-conversion image layouts, reviews, and trust signals.
Email & retention
Post-purchase flows, abandoned cart recovery, loyalty programs, segmented campaigns. Retention is where the profit lives.